At Ultra Pallet ("we", "us", or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.ultrapallet.com (the "Site"). It also describes your rights regarding your personal data and how you can contact us.

1. Information We Collect

We may collect information about you in a variety of ways, including:

• Personal Data: While using our Site, we may ask you to provide us with certain personally identifiable information, such as your name, email address (e.g., howard@ultrapallet.com), phone number, company name, and any details you voluntarily submit via contact forms or quote requests.
• Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track activity on our Site. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

2. Use of Your Information

We use the information we collect about you for various business purposes, including:

• To provide, operate, and maintain our website.
• To improve, personalize, and expand our website.
• To understand and analyze how you use our website.
• To develop new products, services, features, and functionality.
• To communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes (where permitted by law).
• To process your transactions and manage your orders.
• To find and prevent fraud.
• To comply with legal obligations.

3. Legal Basis for Processing (GDPR)

If you are from the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the personal information concerned and the context in which we collect it. We generally rely on the following legal bases:

• Performance of a Contract: To fulfill our obligations under a contract with you (e.g., processing a quote request).
• Legitimate Interests: For our legitimate business interests, such as improving our website and marketing, provided such interests are not overridden by your data protection interests or fundamental rights and freedoms.
• Compliance with Legal Obligations: To comply with applicable legal requirements, such as tax or other government regulations.
• Consent: Where you have given your clear and unambiguous consent to the processing of your data (e.g., for non-essential cookies).

4. Cookies and Consent Management (CookieHub + IAB TCF 2.3)

Our website uses cookies and similar tracking technologies. To manage these, we use CookieHub, a Google-certified Consent Management Platform (CMP) that supports the IAB Transparency and Consent Framework (TCF) 2.3.

What are Cookies? Cookies are small text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie.

We use the following categories of cookies:

• Necessary Cookies (exempt from consent): Essential for the website to function and cannot be switched off in our systems. These include security cookies and authentication cookies.
• Preference Cookies: Enable enhanced functionality and personalization, such as remembering your language preferences.
• Analytics/Statistics Cookies: Allow us to count visits and traffic sources so we can measure and improve the performance of our site (e.g., Google Analytics).
• Marketing/Targeting Cookies: Used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user (e.g., Google Ads, remarketing campaigns).

CookieHub implements Google Consent Mode v2, which automatically sets the following consent signals based on your preferences:

• ad_storage — Controls storage of advertising cookies
• analytics_storage — Controls storage of analytics cookies
• ad_user_data — Controls whether user data can be sent to Google for advertising purposes
• ad_personalization — Controls whether ads can be personalized
• functionality_storage — Controls storage for non-essential functional features
• security_storage — Controls security-related cookie storage

Your Consent: When you first visit our site (and if you are located in the EEA or UK), a banner from CookieHub will appear, asking for your explicit opt-in consent to place cookies on your device. You have the right to withdraw your consent at any time by adjusting your cookie preferences through the "Cookie Settings" link available on our website.

For more information on how Google uses data when you use our site, please visit Google's Partner Sites Policy.

5. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law.
• Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance (e.g., Google Ads, Google Analytics, Mailchimp).
• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

6. Your Data Protection Rights (GDPR & CCPA)

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: You have the right to request copies of your personal data.
• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate.
• Right to Erasure ("Right to be Forgotten"): You have the right to request that we erase your personal data, under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• Right to Opt-Out of Sale (CCPA): If you are a California resident, you have the right to opt-out of the sale of your personal information. We do not sell your personal information.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at howard@ultrapallet.com.

7. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

8. International Data Transfers

Your information may be transferred to and maintained on servers located outside your state, province, country, or other governmental jurisdiction where data protection laws may differ from those in your jurisdiction. If you are located outside China and choose to provide information to us, please note that we transfer the data to China and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

9. Children's Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personally identifiable information from children. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: howard@ultrapallet.com
• By visiting this page on our website: https://www.ultrapallet.com/privacy-policy
• By mail: QingDao QianDing Import Export Co., Ltd. (Address available upon request)